The world of fashion retail is undergoing a rapid transformation, driven by evolving consumer expectations and technological advancements.

The days of viewing only brick-and-mortar stores as the core of the customer experience are long gone. Today, retailers must rethink the entire customer journey across physical and digital touchpoints. While traditional fashion stores still play an important role, they often face distinct challenges—or “pain points”—that can frustrate customers if not addressed as part of a broader, integrated experience.

In this blog series, we’ll delve into these crucial customer journey pain points within the retail fashion environment, exploring how traditional stores can innovate and adapt.