Does your brand have equity? Is it instantly recognisable? Your brand should be talking to your customers…
Your brand identity is more than your logo. It is the sum of your products and services, messaging, advertising and promotions. All these factors work together to strengthen your performance in the marketplace.
Why Brand Engagement Is So Important
Although they are often used interchangeably, brand awareness and brand engagement are not the same. Brand awareness refers to familiarity with a certain brand. Engagement, on the other hand, refers to an emotional or rational attachment customers have to your brand.
That’s why brand engagement should for a crucial component of any marketing strategy. When your brand engages with your customers, their loyalty increases, and so does your word-of-mouth marketing. This type of brand engagement signifies an emotional commitment to your brand. This leads to employees being more engaged with your business and becoming more loyal themselves.
By surveying your customer base, the market, and your employees, we are able to identify the level of brand engagement that exists in your organization today. We also have the insights to identify key action items that will increase your brand engagement across these key populations. Our customer engagement strategy will increase your customer satisfaction by having more positive interactions with them. Highly engaged customers buy more & promote more.
Strong brand performance comes from a consistent look and feel, complemented by clear brand messaging – underpinned by unmatched customer service.
Our brand integrity audits will assist you in identifying areas of weakness and opportunities that help you improve how effectively your customers engage with your brand. REACT’s in-house brand strategist can take you further along this journey with the development of a brand engagement strategy.
Brand Compliance Auditing
REACT’s brand compliance audits assess the adherence to your brand and standard operating procedures throughout the business. Our process will also help you understand and correct the impact of non-compliance on customer and brand engagement.
As an additional service, our comprehensive retail compliance audits are specifically designed to assist franchisors to manage brand compliance across their network.
Activation Compliance Auditing
REACT’s qualified activation compliance auditors will help you measure the consistency, visibility, reach and success of your brand activation across your network. REACT can also arrange on-site activation training on how to engage the customer and promote your brand.
The REACT Promise
Loved by businesses and individuals across the country
All staff members extremely pleasant and always available if you need assistance in field. Mystery Shop surveys easy to complete with no IT hick ups. Everything is online and you do not have to waist your time and money to visit a office for briefings. My supervisor always inform me if new projects are available.
I highly recommend React Surveys if you are passionate about measuring service levels via Mystery Shopping. I see React Customer Research as a true pioneer in the Mystery Shopping field.