Your brand identity is more than your logo. It is the sum of your products and services, messaging, advertising and promotions. And alongside your Customer Engagement, these factors work together to strengthen and build your overall performance in the marketplace.
Why Brand Engagement Is So Important
Although they are often used interchangeably, brand awareness and brand engagement are not the same. Brand awareness refers to familiarity with a certain brand. Engagement, on the other hand, refers to an emotional or rational attachment customers have to your brand.
That’s why brand engagement should be a crucial component of any marketing strategy. When your brand engages with your customers, their loyalty increases, and so does your customer word-of-mouth marketing. This type of brand engagement signifies an emotional commitment to your brand.
By combining NPS with key brand performance indicators we will be able to establish the level of engagement and loyalty your customer have to your brand. Highly engaged customers buy more & promote more.
We offer the following services in our Brand Engagement portfolio:
Brand Performance & Integrity Audits
Strong brand performance comes from a strong consistent look and feel, clear brand messaging – all underpinned by excellent customer service, that builds trust from your customers and contributes to overall brand performance.
React’s Brand Integrity Audits will assist you in identifying areas of weakness and opportunities that help you improve how effectively your customers engage with your brand. React’s in-house brand strategist will take you further on this journey with the development of a Brand Engagement Strategy.
Brand Compliance Auditing
REACT’s brand compliance audits assess the adherence to your brand and standard operating procedures throughout the business. Our process will also help you understand and correct the impact of non-compliance on customer and brand engagement.
As an additional service, our comprehensive retail compliance audits are specifically designed to assist franchisors to manage brand compliance across their network.
Activation Compliance Auditing
Are your brand activations achieving their goals?
Activations are a wonderful pro-active opportunity to fully engage the customer and build your brand presence in various markets.
However, because activations are often the responsibility of a third-party agency, it can be difficult to gauge how successful they are being executed across all sites or stores.
React’s experienced Compliance Auditors will help you measure the consistency, visibility, demographic reach and success of your brand’s activation across your network. React can also arrange activation training onsite or online, How best to engage the customer and promote your brand.