Building the Future of Global Research with AI and Messaging
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THE SOLUTION IS WHATSAPP
Digital channel with greatest access, WhatsApp
Accurate and representative data / samples
Countries where WhatsApp is the number 1 messaging app.
Monthly Active Users globally
Of the global internet population
Open rate in WhatsApp compared to 21% in email email
Click-through rate compared to 2-5% in email
YAZI’S WHATSAPP RESEARCH SOLUTION
Reach people Where
They Already Are
2-6x Response Rate
2-6x higher response rate than using email or SMS to notify.
Representative Sample
WhatsApp = best digital coverage of internet population in emerging markets.
Rich Data Collection
Capture multiple forms of media – video, images, and voice notes
Of global internet population on WhatsApp
Response rate (6.7x higher than email)
THE SOLUTION IS WHATSAPP
Digital channel with greatest access, WhatsApp
Accurate and representative data / samples
Survey
Participants respond in WhatsApp with button feature. Supports multiple question types, media collection and logic.
Diary Study
Collect data over multiple days. Send reminders to complete in WhatsApp. Completion rates are 2x higher in WhatsApp than Diary apps or digital links.
AI-Moderated Interviewer
Uses AI to adapt questions in real-time, ensuring each interview is tailored to the respondent’s answers.
Survey and Diary Study Product Features
Script & Launch Survey
Similar interface to Google forms or SurveyMonkey.
Types of questions: Single-select and multiselect multiple choice, Open text, Image/Video/Voice note
‘Other’ question toggle which automatically asks ‘Which other/s?’ if other is selected
Logic: Can skip or jump participants to certain parts of the survey or flow using logic in single-select multiple choice questions
Invite Participants
2 options available to get participants to Yazi’s research bot in WhatsApp
Outbound: Bulk message on WhatsApp If participants have opted-in to receive communication from you, Yazi can bulk message them directly on WhatsApp.
Inbound: External link share Invite target participants to complete research in WhatsApp using usual communication channel (SMS, Email, app etc.). They access bot via link (e.g.) or messaging number directly.
Question Types in WhatsApp
Types of questions available:
Text:
Open text response
Voice Note:
Participants can respond ‘on-the-go’ with voice notes. [Voice notes transcribed]
Multiple Choice Questions:
Displayed as buttons, burger menu or letter selects for multiselect
Image/Screenshot:
Participants upload and share images or pictures
Video:
Record or send videos of themselves or their surroundings
Participants Complete Study
For Diary: We can create a Menu for different days or categories (see image)
Self-paced completion
Yazi can remind them to complete required tasks with a Template message
Yazi can track incentive payouts in WhatsApp
Results / Data
Types of questions available:
Data Format:
Comes in tabular form (CSV, Excel, Sheet) with questions in columns and respondents as rows
Live data:
Data is live in table and graph reporting
Visual:
Responses are displayed in Yazi’s platform
Redo requests:
Yazi can request that certain participants redo a submission or retake an image etc
AI-Moderated Interview Product Features
THE PROBLEM
Surveys Lack Depth
Interviews Take Time.
The problem with interviews
- They take time.
- They’re expensive.
- The data is difficult to collate, quantify, and analyse.
The problem with surveys
- Lack of cultural context and human emotion.
- Limited to shallow insights.
- Can’t follow-up → fixed line of questioning.
SOLUTION
Introducing an 'AI Interviewer'
Uses AI to adapt questions in real-time, ensuring each interview is tailored to the respondent’s answers.
SOLUTION
Interview Insights
at Survey Scale
Personal & Continuous
Always-on → come back and complete later, highly personalised due to chat history and AI. Plus, send completion notifications in WhatsApp.
Representative Sample
WhatsApp = best digital coverage of internet population in emerging markets. Plus, best access to difficult-to-reach segments like high net worth individuals.
Adaptive Questioning
Questions adjust based on participant answers, enabling deeper insights to be uncovered.
Reduced research project time from auto-question generation
More affordable than video interviews
Participant Experience in WhatsApp
The participant's Experience
Natural Interaction:
The AI interview experience is comparable to chatting with a human interviewer. Metrics like message length and response time are similar regardless of the respondent’s familiarity with AI tools, indicating the method works well for all types of respondent
Feeling of privacy:
Feeling of privacy: Conducting interviews via a familiar chat interface like WhatsApp makes respondents feel a greater sense of privacy and control compared to in-person interviews. Many respondents even prefer AI interviewers over human interviewers User-Centric
Experience:
Prioritizes the participant, creating a more enjoyable and personalized process compared to static surveys.
Note: Respondents report high satisfaction with AI interviews, with over 80% rating the experience positively in one study
BENEFITS
Of using WhatsApp for Research
Increased Response Rates
On average, users check WhatsApp more than 23 times per day. WhatsApp surveys have a 2-5x higher response rate than the industry average.
Expand Research Panel
WhatsApp is the most popular messaging app in Africa, with a penetration rate exceeding 90% of the digital population in many countries.
More Representative
In a continent where data costs can be a barrier to internet use, WhatsApp’s data costs are low— using 60kb per survey (ave.), enabling access across socioeconomic strata.
Engage Continuously
Not only do a large number of people have WhatsApp, but they also use it frequently. The average WhatsApp user on Android spends 59 minutes per day on the app.
Data Security
We have implemented a comprehensive data security program that complies with the applicable data protection laws and regulations.
Certificates
- Certified to ISO/IEC 27001
- Adhere to the standards and best practices recommended by: NIST, PCI SSC, GDPR
Data deletion
- We have established procedures to ensure that our users’ requests for data deletion are handled promptly and efficiently. Data deletion requested will be processed in accordance with section 14 of our Terms of Service
Data Security Program
- Physical security – Physical security measures like access control systems, surveillance cameras, and alarm systems
- Logical security – various logical security measures to prevent unauthorised access, interference, or disclosure of our users’ personal data
- Data access controls – limit access to our users’ personal data to authorised personnel only
- Data encryption – We encrypt all personal data at rest and in transit, using strong encryption algorithms and keys
- Data backup and recovery – Comprehensive data backup and recovery plan
- Incident response – Plan to identify, contain, analyse, remediate, and report on security incidents
Data Processing
- We process our users’ personal data in accordance with the GDPR’s principles of lawfulness, fairness, and transparency. We only collect and process personal data that is necessary for the purposes for which it was collected, and we ensure that our users are informed about how their personal data is being used as per our Privacy Policy
