Video Mystery Shopping involves trained evaluators—posing as real customers—who visit your business equipped with discreet, high-definition recording devices. These videos capture key elements of the customer journey, including:
Unlike traditional mystery shopping reports, video evidence eliminates subjectivity, providing clear, actionable insights to enhance customer service and operational standards.
Observe actual service interactions without relying on written reports.
See where employees need additional coaching or product knowledge.
Verify that staff follow operational procedures, scripts, and brand standards.
Real-time footage helps reinforce company expectations and best practices.
Pinpoint areas for improvement to enhance satisfaction and loyalty.
We tailor the mystery shopping scenario to your business needs, focusing on key areas such as sales, service, compliance, or competitive benchmarking.
Our trained evaluators, matching your target customer demographics, conduct a visit while using covert video recording equipment.
You receive high-quality video footage of the interactions, along with expert analysis and actionable recommendations.
Use the insights to refine customer service strategies, improve training programmes, and boost overall performance.
With Video Mystery Shopping, you don’t have to rely on second-hand reports or assumptions—you can watch real customer interactions and make data-driven decisions to improve your brand experience.
Need to chat to us? Give us a call at our closest office.
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