Understanding your customer service quality is crucial—but hearing it first hand provides invaluable insights.

What Is Mystery Calling?

Also known as Ghost Calling, Mystery Calling involves trained evaluators posing as real customers who contact your business via phone. These calls assess key aspects of customer service, including:

  • Call handling etiquette – How friendly, professional, and helpful is the interaction?

  • Response times – How quickly are calls answered and resolved?

  • Product and service knowledge – Can staff confidently provide accurate information?

  • Problem resolution skills – How effectively are customer queries and complaints managed?

  • Compliance and script adherence – Are brand standards and regulatory guidelines followed?

Unlike standard customer feedback, Mystery Calling delivers objective insights into service performance, allowing you to refine your approach and exceed customer expectations.

Why Choose Mystery Calling?

Authentic Customer Experience Analysis

Get an unfiltered look at how customers are treated over the phone, without staff knowing they’re being evaluated.

Identify Weak Points in Customer Service

Pinpoint areas where staff may need further training, whether in product knowledge, problem-solving, or customer engagement.

Ensure Consistency Across Teams

Evaluate service quality across multiple locations, departments, or shifts to maintain high standards.

Boost Customer Satisfaction & Retention

Enhance service delivery by addressing inefficiencies and reinforcing best practices.

How It Works

1. Planning & Customisation

We develop call scenarios based on your business needs, focusing on sales, support, complaint handling, or compliance.

2. Mystery Call Execution

Our professional evaluators place calls using different customer profiles and queries, capturing real-time interactions.

3. Detailed Reports & Analysis

You receive comprehensive reports outlining call performance, staff responsiveness, and key improvement areas.

4. Actionable Insights & Training

Use the findings to fine-tune scripts, train employees, and enhance the overall customer experience.

Hear It, Improve It

Mystery Calling provides an objective way to measure and refine customer service. By listening to real interactions, you can make informed decisions to elevate your brand’s service standards and build lasting customer relations

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