Customer loyalty can be a blurry scene without data to measure it.

As highlighted in our previous article, customer loyalty drives buying behaviour, and continued loyalty translates into sustainable business growth and profitability. At the core of the Walker model is a roadmap grounded in data and insights. Think back to the days before Google Maps, when finding a specific location often meant getting lost. Data technology […]
How Loyalty Filters Through the Customer Journey

In today’s customer-centric world, interaction and personal experiences are what truly bind people to brands. It all boils down to how we feel during those moments of connection. Imagine walking into a store where the cashier greets you with a friendly smile and a light-hearted joke. You leave feeling uplifted. Then, on your drive home, […]
Delighting travellers with world-class hospitality service

The COVID-19 pandemic was a seismic event that reshaped industries worldwide, and few sectors were hit as hard as hospitality. Hotels, restaurants, and travel-related businesses faced unprecedented challenges, from closures and staff reductions to plummeting revenue. While the world is gradually recovering, the hospitality landscape has been irreversibly altered. South Africa’s hospitality industry, in particular, […]
Bridging the Gap – Integrating AI into Customer Journeys

Embracing Technology Without Losing the Human Touch.