South Africa, land of opportunity

From start-ups to a steady growth in industry, South Africa is a land of growing opportunity and vast resources. On the African continent it is making great strides in many growth sectors, most notably finance, e-commerce and tech. Recently we note the visit by Mark Zuckerberg to the continent, as many US investors are looking […]

The Benefits of Market Research and Brand Engagement Within The Market Place

Recently we have witnessed the effect cultural insensitivity can have on the popularity and sales of an international brand. H&M, a well-known clothing brand, featured a black child wearing a sweatshirt with the words “coolest monkey in the jungle” in their boys’ clothing catalogue. On the adjacent page, a white boy is wearing a sweater […]

Client Testimonial : Fournos Group

Fournos Group: Sheree Steenberg We needed to identify flaws within our service delivery from a customer’s point of view. We were concerned about not getting actual results that could improve our service delivery. With React Surveys’ Mystery Shopping, we could identify problem areas in our services and products. The detailed reports enabled us to change […]

Client Testimonial : Kauai

Kauai: Guy Le Ray-Cook We have been using React for at least three years now and have built up a tailor made program that gives a good insight to our customer service performance and trends. Both our corporate and franchisee stores are tracked and we can see from the consolidation reports where our training and […]

Improve Employee Happiness by Adopting an Online Employee Community

Improve Employee Happiness by Adopting an Online Employee Community We know loyal customers are worth their weight in gold to any firm. That’s why by 2018 it’s projected more than 50% of organizations will redirect their investments to customer experience innovations. Engaged customers fuel business growth, and working to improve the customer journey is a […]